http://typeclub.com/2008/02/29/get-some-personality-branding-with-custom-type/ Mission: To promote good typography Fri, 05 Dec 2008 09:25:22 +0000 http://wordpress.org/?v=2.6.3 http://typeclub.com/2008/02/29/get-some-personality-branding-with-custom-type/#comment-11 Cameron Couch Fri, 07 Mar 2008 14:07:08 +0000 http://typeclub.com/2008/02/29/get-some-personality-branding-with-custom-type/#comment-11 Hey. Thanks for the talk last night - truly inspiring. Of course, as my brain is still trying to wrap itself around typography and type design (student), I come up with thoughts far too late to have added them to the discussion during the Q & A. So - on the topic of Type Classification, I'm of the belief that the system of classification as it stands now (which, I believe it was said last night that there are 15 type classes) will force the new, budding type designer to use more free-hand works when designing with type. That you can't just simply type '1920s gangster' into a type index will ensure that the historiography of type design remains intact; that in order to choose a type for a project, you'd be forced to do the research first - or, as it seemed Barry and Peter suggested emphatically, draw it by hand to get exactly what you want. Just a thought. Thanks again for last night. Hey. Thanks for the talk last night - truly inspiring. Of course, as my brain is still trying to wrap itself around typography and type design (student), I come up with thoughts far too late to have added them to the discussion during the Q & A.
So - on the topic of Type Classification, I’m of the belief that the system of classification as it stands now (which, I believe it was said last night that there are 15 type classes) will force the new, budding type designer to use more free-hand works when designing with type. That you can’t just simply type ‘1920s gangster’ into a type index will ensure that the historiography of type design remains intact; that in order to choose a type for a project, you’d be forced to do the research first - or, as it seemed Barry and Peter suggested emphatically, draw it by hand to get exactly what you want. Just a thought. Thanks again for last night.

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